Giorgio Nannini of Modena, Italy is a clear example of how creativity and brilliant invention with an italian label may be profitably marketed, earning recognition even on an international level.
Giorgio Nannini, the ideator of increasingly numerous eyewear lines, whether ophthalmic, sunglasses, sports or protection, has deservedly won an award, in recognition of his research and continuous updating. In September 1995 in Tokyo, from the hands of the Japanese Minister of Industry and Foreign Trade, Ryutaro Hashimoto, Giorgio Nannini received the first 'Good Design Award' for his reading lorgnettes " Compact, mini reading glasses".
The award was set up by the Japanese government in 1957, with the aim of improving the quality of life, selecting products on an international level, subdivided into fourteen categories, with outstanding innovative features. Particular attention has been given over the years io high level design. Over 21,000 objects have been assessed, sifted and selected. In 1995 there were about one thousand chosen candidates competing for the award and the names of the producers included Philips, Gillette, Canon, Opel, Bosch. Though competing with worthy rivals, Giorgio Nannini deservedly won the award.
His Compact reading glasses, with an international patent, were awarded because they were chosen as the most innovative product in the field. We are printing below the reasons, which conclude:
'For the last forty years, faced with the need for a product for elderly people, Compact reading eyewear may be considered a historical turníng point...
Giorgio Nannini, the ideator of increasingly numerous eyewear lines, whether ophthalmic, sunglasses, sports or protection, has deservedly won an award, in recognition of his research and continuous updating. In September 1995 in Tokyo, from the hands of the Japanese Minister of Industry and Foreign Trade, Ryutaro Hashimoto, Giorgio Nannini received the first 'Good Design Award' for his reading lorgnettes " Compact, mini reading glasses".
The award was set up by the Japanese government in 1957, with the aim of improving the quality of life, selecting products on an international level, subdivided into fourteen categories, with outstanding innovative features. Particular attention has been given over the years io high level design. Over 21,000 objects have been assessed, sifted and selected. In 1995 there were about one thousand chosen candidates competing for the award and the names of the producers included Philips, Gillette, Canon, Opel, Bosch. Though competing with worthy rivals, Giorgio Nannini deservedly won the award.
His Compact reading glasses, with an international patent, were awarded because they were chosen as the most innovative product in the field. We are printing below the reasons, which conclude:
'For the last forty years, faced with the need for a product for elderly people, Compact reading eyewear may be considered a historical turníng point...
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