Concrete created a
complete new identity for interior and graphic appearance of The Doner
Company. An innovative concept to attract new costumers, who find an
enjoyable atmosphere as crucial as the quality of the food itself. The
Doner Company is an authentic taste experience, offering high quality
products and service for the people passing by. Saying good-bye to the
snack-bar-feel and environment, show the authentic heritage of the
product and improving the workflow behind the counters.
The eye catcher of the dönerbar is a circular wall with a random
patchwork of custom-made cement tiles. The diversity of the tiles refers
to a Turkish market and creates a lively atmosphere. Various functions
are integrated in this wall in functional stainless steel niches. There
is one niche for toasting the bread, one for the kebab in the middle and
one for preparing the side dishes. The menu and the door to ‘back of
the house’ are placed within the wall as well. Two freestanding counters
made of stainless steel complement the interior.
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