One of the earliest documented pop-up stores belong to the Song airline company. Opened in the New York SoHo in November 2003 the 'Song in the City' store was announced to be closed on 22 December 2003. Opened only from Thursdays to Sundays, this 9-week lifespan store featured samples of Song's in-flight menu, sold travel gear, let visitors experience the various in-flight entertainment options and even sold tickets.
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