Comme des Garçons

Comme des Garçons, Warsaw, September 26, 2007

Comme des Garçons Cracow, March 24, 2006

In February 14, 2004 the Japanese fashion label Comme des Garçons became of the first brands to make the guerrilla store concept international when it launched its first guerrilla shop in Berlin. The shop was an immediate success and more have been opened and subsequently closed by Comme des Garçons in more than 20 locations including Reykjavik, Warsaw, Helsinki, Stockholm, Athens and other, making Comme des Garçons a prominent player in the field. With the most extraordinary location being Beirut (July 3, 2007) and the most successful ones located in Cracow and Warsaw (Poland), Comme des Garçons' guerrilla shops may look strange the ordinary shopper. Yet, with many others their eccentric urban spaces help turning a boring commercial practice into a thrilling experience.