Red Hot World Buffet

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Yo Sushi

Founded in 1997, YO! Sushi brought the concept of a Japanese ‘kaiten’ sushi bar that delivered food to customers via a conveyor belt travelling 8cm per second to the masses, and became the original and most famous sushi brand in the UK. YO! Sushi was a brand new concept in dining and catapulted Londoners into the 21st century which made us the most talked about dining experience. Our customers queued around the block as we gave the capital a slice of Urban Tokyo. The experience was fun and exciting, whilst the food was revolutionary and made lovingly, as AA Gill (Sunday Times) pointed out in his review stating it was “the best sushi in London" and Fay Maschler (Evening Standard) said she had “seen the future and it is fun".

By 2001, YO! Sushi was the market leader in sushi restaurants and (we like to think!) inspired supermarkets to start selling packaged sushi to the Great British Public, allowing people in areas where YO! Sushi restaurants hadn’t arrived yet to take their first steps in discovering how tasty and healthy sushi can be...

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Automat

A couple of years ago, a van pulled up in front of Steve Stollman's vintage goods store on Houston Street.

The van's driver, a scrap-metal dealer from Brooklyn, hauled out several cardboard boxes of what appeared to be vending machine parts and dropped them on Mr. Stollman's floor.

''How much do I owe you?'' Mr. Stollman recalls asking.

''Forget about it,'' the man replied.

The day before, the dealer had sold Mr. Stollman 85 rusted Automat machines for $100 apiece. Sorting through the mess of beveled glass and twisted metal, Mr. Stollman suddenly realized that he had the means to reconstruct what was once a great New York City tradition.

Indeed, for generations of New Yorkers, the Automat vending machine was the source of the archetypal workaday lunch. Throw your nickels in the slot, open the window, pull out the roast beef and the sweet potatoes, watch the coffee pour out of the lion-, dolphin- or duck-head spigot, sit down at a table with three other strangers, eat, bus your own tray and leave...

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Oskar Zieta - Icon

Oskar Zieta, the poster boy for contemporary Polish design, has filled Milan’s Cardi Black Box Gallery with 50 helium balloons, with a Plopp stool hanging from each. The stunt, inspired by the animated film Up (2009), is to show off the lightness of the latest version of the blow-up metal furniture that made the designer’s name. “The new stools are made of aluminium painted in pearl,” says Zieta, who also presented at the Milan Furniture Fair as part of the Young Creative Poland collective. “We want to show that the design is now much lighter but is still a durable form of construction.”

Plopp, originally designed in stainless steel for Danish manufacturer HAY in 2008, is made using free internal pressure forming technology, or FIDU: a pocket of thin metal sheets is inflated at high pressure to create a three-dimensional form. “In FIDU, the great matter is how you control the form. Because it’s an uncontrolled process, you never know what the final result will be,” says Zieta. The technique, developed by Zieta as part of his research into computer-controlled machineryat the Swiss Federal Institute of Technology (ETH) in Zurich, has bred a whole range of ultra-light products with the same distinctive look: bulging shiny surfaces reminiscent of Jeff Koons’ balloon sculptures...

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Rolling Bridge - Heatherwick Studios

The studio was commissioned to design a pedestrian bridge to span an inlet of the Grand Union Canal at Paddington Basin, London, and provide an access route for workers and residents. Crucially, the bridge needed to open to allow access for the boat moored in the inlet.
The aim was to make the movement the extraordinary aspect of the bridge. A common approach to designing opening bridges is to have a single rigid element that fractures and lifts out of the way. Rolling Bridge opens by slowly and smoothly curling until it transforms from a conventional, straight bridge, into a circular sculpture which sits on the bank of the canal.
The structure opens using a series of hydraulic rams integrated into the balustrade. As it curls, each of its eight segments simultaneously lifts, causing it to roll until the two ends touch and form a circle. The bridge can be stopped at any point along its journey...

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Fitch

The way we work

Understanding and collaberation

It’s a collaborative process that takes us closer to your brand, closer to your consumers and focusses expertise from across our business.

The quality of our work is a direct result of the authenticity of our insights. By understanding, to the point where it becomes intuitive, how a brand looks, sounds and feels in any situation, we’re able to match brand expressions to consumer behaviours and create a real and lasting dialogue that doesn’t so much reflect as inform and influence consumer culture...

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Novasonar - Invisible loud speakers

Sound is wonderfully invisible. So why should you have to see loudspeakers? Architects and interior decorators have been asking this question for generations. There are numbers of approaches to conceal loudspeakers in walls, ceilings and furniture. Up until now, however, they have always resulted in sound being compromised. With the Novasonar system by ML Audio a revolutionary new solution has been found.

The Novasonar system directly converts walls, ceilings or furniture into sound bodies without sound or room design being compromised. A new age of audio technology has been born. The Novasonar system by ML Audio brings technology and design together like no other architectural component.

Thus Novasonar offers revolutionary possibilities in the field of audio technology. We would like to put this potential into service of your creativity.

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